Insights

Create a simple and effective website

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Back in the day (say like 5-10 years ago…haha), a “well-designed” or “futuristic” website came with tons of bells and whistles, literally!  We have seen website designs that had animation running rampant on the site, fancy sites where you had no idea where to click. Remember the non-stop annoying pop-up […]

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The competition is your friend. Learn from them.

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You should look to your competitors to observe how they are distinguishing themselves from you and the rest of the field.  Use this information to hone in on your marketing message and strategy.  If you sound, look, and communicate in the same way everyone else does, you’ll have trouble standing […]

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10 questions to ask your customers

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This is a follow-up post regarding starting your small business marketing plan and defining your Target Audience, if you have not read that post, you may want to go back and start there. This exercise is also helpful if you feel a bit stuck in connecting with your customers. Ok, so […]

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Upgrade to Hootsuite Pro – 25% off coupon

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Here’s a code you can use to get a nice deal off Hootsuite Pro: http://maziermedia.wpengine.com/hootsuitecoupon

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How to begin your small business marketing plan?

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“Where should I begin?” seems to the main question that I get most when it comes to developing a small business marketing plan. Particularly when I meet small business owners who have done business in a traditional (non-digital) way for some time. Website. Search Engines. Facebook. Twitter. LinkedIn. Pinterest. Instagram. […]

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Small Business Marketing Advantage: David vs. Goliath

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I’ve been asked a few times why did start working on small business marketing practices and not continue working on larger campaigns for bigger brands?  Funny, I ask myself that all the time.  There are of course some benefits of being the big global corporation, or regional powerhouse. The most […]

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